I’ll be honest. Before this post, I was unaware of Noam Murro (his film 300: Rise of an Empire comes out next year and he directed Smart People way back in 2008) and while I am a fan of Guinness, it’s not the reason I watched this ad. The reason is because the song To Build a Home by The Cinematic Orchestra is used as its soundtrack. It’s an absolutely stunning song that does all the heavy lifting. As for the ad itself, the ending makes it.